Reaching lots more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility to your brand and business.
There quite a bit of potentials on the market for businesses, particularly for local businesses, because as time passes, people near me' searches have raised drastically (with all the advent of smart cellular devices), creating more opportunities for local businesses.
With the assistance of a Digital Marketing Agency which is specialized in google ads. or elsewhere, exactly what do a local business do as a way to tap into the vast opportunities made available from Google Ads to generate more leads, traffic, and conversions?
Here are several tips:
Ad extensions - Ad extensions are extra bits of information which are added to your advertisement giving more information about your business to users. Ad extensions normally include such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions needs to be selected in accordance with your specific goals for creating the ad, along with your partner Google Ads Agency will help you with this. For example, if you wish to direct more and more people to your physical store, you can have location extensions, call-out extensions, etc.
Local service ads - This is a somewhat new ad format on Google Ads, that is certainly specially designed for local companies that offer a specific service. These ads have excellent performance since they're very highly relevant to the search. An added advantage of local service ads is because give the business more prominence on Google Maps and you will be displayed on 'near me' searches.
Google product listings - Let your clients and other shoppers know very well what products you've in stock with Google product listings.
Customer reviews - Using your customer reviews in your website is a great way of increasing sales, provided they are placed well and so are positive reviews. How do you know which reviews may have a positive reaction to your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones needs to be displayed on your own website.
Testing keywords - Run ads with different keywords to see which ones will convert well. The best-performing keywords will then be used to your SEO purposes.
Use local terms for keywords - Using local terms for keywords and also the copy can be very appealing to shoppers and make a sense of pride within your local community. In addition, using local landmarks and locations could be beneficial to you as well.
Google's My Business page - This feature is provided for free for business users and allows you for people to locate information about your business. This normally include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.
Negative keywords - Negative keywords can drain your budget, instead of really allow you to get any leads. Having a listing of negative keywords is a good strategy for avoiding unwanted traffic which is irrelevant for your business, and will not ensure you get any sales.
Optimised landing pages - More often than not, an advert will lead a person to a business website's Home page and from there the user is predicted to navigate the website on their own and find the products they may be interested in. Most users end up receiving fed up after a while and abandon their intent to get anything. The solution with this is to have dedicated landing pages on your ad campaigns so that an individual is directed to the products or information these are interested in.
Remarketing ads - Remarketing to people people who have already visited your website previously is a good way of increasing conversions because they are people that had or still need the interest to buy your products.